Perspective
30 November 2015
The future of global trade: chapter I - sales, marketing, promotion and order processing
Region:
Middle East & Africa, Americas, Asia-Pacific
The transformation in international marketing and sales features two camps. The first is the legacy camp which features the largely uncoordinated activities of some 22 US government agencies. TPCC, the Trade Promotion Coordinating Committee, was created to coordinate the activities of these 22 agencies which foster and support the sale of US goods and services and FDI.
